Free tools
Calculators you can use without giving us your email
Each one runs in your browser, shows its own arithmetic and cites its sources. If a number in here cannot be checked, it should not be in here.
Lead response time grader
Enter your average first-response time and see where it lands against published benchmarks, plus the gap to best in class.
Onboarding automation ROI calculator
Enter lead volume, team size and handling time to estimate the hours per month spent on work that a sequence can run.
WhatsApp Business API cost estimator
Enter conversation volume by category and country to estimate a monthly cost band against Meta's published rate card.
FAQs
About these tools
Do I have to give you my email to use these?
No. Every calculator runs in your browser, nothing is sent to us and there is no email wall in front of the result. If you want to talk afterwards the button is there, and if you do not, the number is still yours.
Where do the benchmarks come from?
Named public sources, cited with the year on the tool itself. The main independent source is Oldroyd, McElheran and Elkington, The Short Life of Online Sales Leads, Harvard Business Review, 2011, which found that firms trying to contact a lead within an hour were nearly seven times as likely to qualify it. Alongside it sits the underlying Lead Response Management research from 2007, which is where the five minute threshold comes from and whose exact multipliers deserve some caution. Vendor-published research, such as the Drift Lead Response Report, is labelled as vendor-published, because it is marketing research and you should weigh it accordingly. The grade bands themselves are fixed and printed on the page, so you can check any result by hand.
Why does the grader not tell me how much money I am losing?
Because turning a response time into a revenue figure needs a conversion multiplier that would be our assumption rather than your data. A confident number built on a guess is worth less than the credibility it costs. The gap to best in class is real and checkable, so that is what we show.
Can I share a result with my team?
Yes. The grader writes your inputs into the URL, so copying the link reproduces the exact result for whoever you send it to. Nothing is stored on our side, which also means anyone with the link can see the figures you entered.
Map your onboarding journey in thirty minutes
Bring the way leads reach you today. You leave with the sequence drawn out, the tools named and a realistic cost band, whether or not you build it with us.