GoDesign

Free tool

Lead response time grader

Enter your average first-response time and see where it lands against published benchmarks, plus the gap to best in class.

Use your median rather than your mean if you have it. One forgotten enquiry from last March can carry an average on its own.

Enter your average and grade it

Nothing is sent anywhere. The calculation runs in your browser and there is no form to fill in before you see the result.

How the grades are set

  • AUnder 5 minutes
  • B5 to 30 minutes
  • C30 to 60 minutes
  • D1 to 24 hours
  • FOver 24 hours

Where the benchmarks come from

  • Firms that tried to contact a potential customer within an hour of receiving an enquiry were nearly seven times as likely to qualify the lead as those that tried even an hour later.

    Oldroyd, McElheran and Elkington, The Short Life of Online Sales Leads, Harvard Business Review, 2011. Independent research.

    The study also found that only 37 percent of the companies audited responded within an hour.

  • Response within five minutes is the point at which contact and qualification rates fall away sharply in the underlying lead response research.

    Lead Response Management study, Oldroyd et al., 2007. Independent research.

    Widely cited and widely re-quoted. Treat the exact multipliers with caution, and the direction as well established.

  • A small minority of audited companies replied to an inbound enquiry within five minutes, and a large share never replied at all within the study window.

    Drift Lead Response Report, 2021. Vendor-published research.

    Vendor-published research. Useful as a picture of the field, not as an independent measurement.

This tool does not estimate lost revenue. Turning a response time into a money figure needs a conversion multiplier that would be our assumption rather than your data, and a number like that is worth less than the credibility it costs.

Map your onboarding journey in thirty minutes

Bring the way leads reach you today. You leave with the sequence drawn out, the tools named and a realistic cost band, whether or not you build it with us.