Capture · Solution
Social lead ads capture
Meta and TikTok lead forms, comment replies and click-to-message ads land in one pipeline within seconds, tagged with the campaign that produced them.
Paid social produces leads in bursts. A campaign goes live, the form fills arrive in batches, and the sheet they land in is checked the next working morning. By then the person who filled the form has filled two more.
Capture is the least glamorous stage and the one that quietly decides the rest. If a lead reaches your pipeline late, unattributed or missing the answer they already gave, every stage after it is working with worse information.
We wire the ad platforms directly into the pipeline so a lead is a conversation within seconds, tagged with the campaign, ad set and creative that produced it.
What we build
Native lead form ingestion
Meta and TikTok lead forms delivered by webhook rather than CSV export, so there is no manual download step and no overnight gap.
Click to message routing
Click-to-WhatsApp and click-to-Messenger ads open a thread that starts with the qualification flow already running, not a blank chat.
Comment and story reply capture
Public comments and story replies trigger a private message, which is where the conversation should have been in the first place.
Attribution that survives the handoff
Campaign, ad set, creative and keyword persist onto the CRM record, so the closed deal can be traced back to the spend that produced it.
Duplicate and junk filtering
The same person filling three forms is one lead. Test submissions and obvious junk never reach a salesperson.
Worked examples
This solution, applied
Qualifying course and coaching enquiries before the enrolment deadline passes
A prospect who does not hear back this week enrols somewhere else. Here is how to qualify a course or coaching enquiry against real cohort dates and fit before admissions ever opens the thread.
Turning inbound clinic and dental enquiries into booked appointments
A website form or a WhatsApp message asking about a procedure is not yet a booking. Here is how to qualify it against real availability and insurance before reception ever opens the thread.
Why hospitality and event businesses lose the booking to response speed, not price
A wedding, corporate event or venue enquiry usually goes to whoever answers first with a real availability check, not whoever quoted the lowest number. Here is the sequence that answers before the enquiry goes cold.
FAQs
What people ask before scoping social lead ads capture
Do we need the WhatsApp Business API for this?
Only for the click-to-WhatsApp path and any automated outbound message. Lead form ingestion and CRM routing work without it. We tell you which parts of a build need the API before you commit to it.
Can this work with our existing CRM?
Yes if the CRM has an API or webhook support, which covers Zoho, HubSpot, Pipedrive, Salesforce and most others. If it does not, we say so during scoping rather than after.
How fast is a lead actually in the pipeline?
Seconds for webhook-based sources such as Meta lead ads. Sources that only support polling are limited by the polling interval, and we tell you which of your sources are which before we build.
Does campaign attribution survive into the CRM?
Yes, and it is one of the main reasons to do this properly. Campaign, ad set, creative and keyword are written onto the lead record, so a closed deal can be traced back to the spend that produced it.
What stops the same person becoming three leads?
Deduplication against your existing database at the point of capture, matching on phone and email. A person who fills three forms is one lead with three touches, which is also more useful information than three records.
Map your onboarding journey in thirty minutes
Bring the way leads reach you today. You leave with the sequence drawn out, the tools named and a realistic cost band, whether or not you build it with us.